Strength for Today and Bright Hope for Tomorrow

Volume 9 : 6 June 2009
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         K. Karunakaran, Ph.D.
         Jennifer Marie Bayer, Ph.D.



  • We seek your support to meet the expenses relating to the formatting of articles and books, maintaining and running the journal through hosting, correrspondences, etc.Please write to the Editor in his e-mail address to find out how you can support this journal.
  • Also please use the AMAZON link to buy your books. Even the smallest contribution will go a long way in supporting this journal. Thank you. Thirumalai, Editor.

In Association with




  • E-mail your articles and book-length reports in Microsoft Word to
  • Contributors from South Asia may send their articles to
    B. Mallikarjun,
    Central Institute of Indian Languages,
    Mysore 570006, India
    or e-mail to
  • Your articles and booklength reports should be written following the APA, MLA, LSA, or IJDL Stylesheet.
  • The Editorial Board has the right to accept, reject, or suggest modifications to the articles submitted for publication, and to make suitable stylistic adjustments. High quality, academic integrity, ethics and morals are expected from the authors and discussants.

Copyright © 2008
M. S. Thirumalai


Exploring the Effectiveness of World Wide Web
to Improve the Communication Skills of Management Students
A Pilot Study

Gurleen Ahluwalia, M.A.


This pilot study investigates the potential role of Internet resources as a means to develop communication skills in an interactive way. It also focuses on using real life situations for college students. Twenty MBA students in the first semester of their degree program were instructed to utilize the Web to complete four activities using www. The challenge of using the Internet in the foreign language teaching-learning process is to harness its potential to better serve the needs of the teachers and the learners. Data collected demonstrate that the Web is a suitable tool to increase language skills as well as a means to increase motivation. Pedagogical implications are also discussed.


The Internet is making inroads in education but there is a wide discrepancy in India between the hype surrounding it and the way it is used in the teaching and learning process generally and in the foreign language teaching and learning process especially.

In India, even though computers with Internet access are becoming more and more available at every educational level, there are still only a few institutions which use electronic communication tools to provide education. And there are still fewer which implement them into the foreign language teaching and learning process in a systematic and consistent way. As Salmon (2000) said that millions of words have been written about the technology and its potential, but not much about what the teachers and learners can actually do online.

By using the Internet and the World Wide Web (WWW), students can have almost instantaneous access to a range of foreign experiences in their target language. The computer then serves as a gateway to the virtual foreign world where "real people" are using real language in "real context."

Web-based teaching is understood as using existing websites as sources of course materials, and Internet technologies as tools supporting teacher-learner, learner-learner, and learner-content communication.

So this pilot study sets out to assess the potential role of Internet resources as means for the improvement of the Communication Skills of the Management students of a college in Punjab.



This study involved the piloting of four activities using the Internet. The types of activity are diverse, with varying foci on language forms, language functions, real life situations, etc. Each activity also varies in terms of purpose: planning a family trip to Andaman and Nicobar Islands, writing their own detailed profile on, comparing any other Indian management college to the students' own college and virtual stock trading. Each of these activities requires students' search and access to websites related to their activity.

The following are the synopses of two of the four activities.

Activity One
Planning a family trip to Andaman and Nicobar Islands

Your family is planning a vacation to Andaman and Nicobar Islands. Since only you are well -versed with English language, you are in charge of finding as much information as possible about the Islands.

(1) Your family will need accommodation. Find names and fees for different kinds of hotels (e.g., luxury, moderate, hostels, etc.), then decide where you will stay. If you were travelling with friends, where would you stay?

(2) You will need to eat. However, your father wants traditional Punjabi food, your mother is vegetarian, you enjoy eating light food, and your younger brothers want fast food. Find restaurants to please everyone in your family.

(3) Your family will like to take some day trips around Port Blair. Find places, museums and beaches to visit.

(4) Your family wants to visit the tribal areas. Find the location and hours of operation. You probably want to visit when there is free admission. When is it?

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ARTICLE IN PRINTER-FRIENDLY VERSION.

Crosstalk and Communication Breakdown in Professional Interactions in English | Phonological, Grammatical and Lexical Interference in Adult Multilingual Speakers | Politeness Strategies in Yemeni Arabic Requests | Unravelling Urdu Idioms | The Roots of Linguistic Reorganization of Indian States - The Experience of Orissa as a Linguistic Province in the British Raj | Characteristic Indian Attitudes in Nissim Ezekiel's Poetry | Teaching Language through Literary Texts in the ESL Classroom | The Semantics of Haroti Postpositional-Interrogating Simple Sentences | The Politics of Survival in the Novels of Margaret Atwood - A Doctoral Dissertation | Teaching Technical Jargon through Word Formation to the Students of Engineering and Technology | Indian Spirituality and Twice-Born Nature - A Study of Eliot's Approach to World | Discourse Choices in Pluralistic Nations - A Review of Maya Khemlani David-edited Language Choices and Discourse of Malaysian Families | Exploring the Effectiveness of World Wide Web
to Improve the Communication Skills of Management Students - A Pilot Study

Gurleen Ahluwalia, M.A.
Department of English/Communication Skills
BBSB Engineering College
Fatehgarh Sahib 140407
Punjab, India
  • Send your articles
    as an attachment
    to your e-mail to
  • Please ensure that your name, academic degrees, institutional affiliation and institutional address, and your e-mail address are all given in the first page of your article. Also include a declaration that your article or work submitted for publication in LANGUAGE IN INDIA is an original work by you and that you have duly acknolwedged the work or works of others you either cited or used in writing your articles, etc. Remember that by maintaining academic integrity we not only do the right thing but also help the growth, development and recognition of Indian scholarship.