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BOOKS FOR YOU TO READ AND DOWNLOAD FREE!
- A Socio-Pragmatic Comparative Study of Ostensible Invitations in English and Farsi ...
Mohammad Ali Salmani-Nodoushan, Ph.D. - ADVANCED WRITING - A COURSE TEXTBOOK ...
Parviz Birjandi, Ph.D.
Seyyed Mohammad Alavi, Ph.D.
Mohammad Ali Salmani-Nodoushan, Ph.D. - TEXT FAMILIARITY, READING TASKS, AND ESP TEST PERFORMANCE: A STUDY ON IRANIAN LEP AND NON-LEP UNIVERSITY STUDENTS - A DOCTORAL DISSERTATION ...
Mohammad Ali Salmani-Nodoushan, Ph.D. - A STUDY ON THE LEARNING PROCESS OF ENGLISH
BY HIGHER SECONDARY STUDENTS
WITH SPECIAL REFERENCE TO DHARMAPURI DISTRICT IN TAMILNADU ...
K. Chidambaram, Ph.D. - SPEAKING STRATEGIES TO OVERCOME COMMUNICATION
DIFFICULTIES IN THE TARGET LANGUAGE SITUATION - BANGLADESHIS IN NEW ZEALAND ...
Harunur Rashid Khan - THE PROBLEMS IN LEARNING MODAL AUXILIARY VERBS IN ENGLISH AT HIGH SCHOOL LEVEL ...
Chandra Bose, Ph.D. Candidate - THE ROLE OF VISION IN LANGUAGE LEARNING
- in Children with Moderate to Severe Disabilities ...
Martha Low, Ph.D. - SANSKRIT TO ENGLISH TRANSLATOR ...
S. Aparna, M.Sc. - A LINGUISTIC STUDY OF ENGLISH LANGUAGE CURRICULUM AT THE SECONDARY LEVEL IN BANGLADESH - A COMMUNICATIVE APPROACH TO CURRICULUM DEVELOPMENT by
Kamrul Hasan, Ph.D. - COMMUNICATION VIA EYE AND FACE in Indian Contexts by
M. S. Thirumalai, Ph.D. - COMMUNICATION
VIA GESTURE: A STUDY OF INDIAN CONTEXTS by M. S. Thirumalai, Ph.D. - CIEFL Occasional
Papers in Linguistics,
Vol. 1 - Language, Thought
and Disorder - Some Classic Positions by
M. S. Thirumalai, Ph.D. - English in India:
Loyalty and Attitudes
by Annika Hohenthal - Language In Science
by M. S. Thirumalai, Ph.D. - Vocabulary Education
by B. Mallikarjun, Ph.D. - A CONTRASTIVE ANALYSIS OF HINDI
AND MALAYALAM
by V. Geethakumary, Ph.D. - LANGUAGE OF ADVERTISEMENTS
IN TAMIL
by Sandhya Nayak, Ph.D. - An Introduction to TESOL:
Methods of Teaching English
to Speakers of Other Languages
by M. S. Thirumalai, Ph.D. - Transformation of
Natural Language
into Indexing Language:
Kannada - A Case Study
by B. A. Sharada, Ph.D. - How to Learn
Another Language?
by M.S.Thirumalai, Ph.D. - Verbal Communication
with CP Children
by Shyamala Chengappa, Ph.D.
and M.S.Thirumalai, Ph.D. - Bringing Order
to Linguistic Diversity
- Language Planning in
the British Raj by
Ranjit Singh Rangila,
M. S. Thirumalai,
and B. Mallikarjun
REFERENCE MATERIAL
- UNIVERSAL DECLARATION OF LINGUISTIC RIGHTS
- Lord Macaulay and
His Minute on
Indian Education - In Defense of
Indian Vernaculars
Against
Lord Macaulay's Minute
By A Contemporary of
Lord Macaulay - Languages of India,
Census of India 1991 - The Constitution of India:
Provisions Relating to
Languages - The Official
Languages Act, 1963
(As Amended 1967) - Mother Tongues of India,
According to
1961 Census of India
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- INDEX OF ARTICLES
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- JANUARY 2006 - INDEX OF AUTHORS
AND THEIR ARTICLES
FROM MARCH, 2001
- JANUARY 2006
- E-mail your articles and book-length reports (preferably in Microsoft Word) to thirumalai@mn.rr.com.
- Contributors from South Asia may send their articles to
B. Mallikarjun,
Central Institute of Indian Languages,
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Mysore 570006, India or e-mail to mallikarjun@ciil.stpmy.soft.net - Your articles and booklength reports should be written following the MLA, LSA, or IJDL Stylesheet.
- The Editorial Board has the right to accept, reject, or suggest modifications to the articles submitted for publication, and to make suitable stylistic adjustments. High quality, academic integrity, ethics and morals are expected from the authors and discussants.
Copyright © 2004
M. S. Thirumalai
SPEAKING VERSUS COMMUNICATING IN BUSINESS ENGLISH
Renu Gupta, Ph.D.
Preeti Mehra, M.Litt
LINGUISTIC CONSEQUENCES OF THE LIBERALIZATION OF INDIAN ECONOMY
The liberalization of the Indian economy in the 1990s indirectly led to an increased emphasis on communication skills in the workplace. This paper examines the communication needs of the workplace and whether the education system prepares them for these needs.
When the Indian economy was liberalized in 1991, Indian professionals were expected to interact with international clients and customers. One of the strongest selling points for Indian businessmen abroad was the skilled workforce back in India that knew English. India appeared to have an edge over international competition because of its long association with English, the use of English for administration, and the fact that English is taught either as a school language or as the medium of instruction.
DEMANDS ON LANGUAGE SKILLS
However, business organizations soon realized that our language skills in English are inadequate for international communication. In the years between Independence and liberalization, English in India was learned primarily through classroom experience making India a “multilingual scholastic English country” (A.F. Gupta, 1997).
EMERGENCE OF A VARIETY OF INDIAN ENGLISH IN BUSINESS CONTEXTS
A variety of Indian English has emerged that enables Indians to communicate but it is less effective for communicating with people who are unfamiliar with the Indian context (see, for example, Zaidman, 2001, for an example of communication between Israeli and Indian business organizations).
This article deals with the aspects of Speaking versus Communicating in Business English in the Indian context.
PLEASE CLICK HERE FOR A PRINTER-FRIENDLY VERSION OF THE ENTIRE PAPER.
Renu Gupta
Preeti Mehra
Attitudes Toward Hindi | A Survey of Language Preferences in Education in India | News Translation and the Concept of Equivalence - A Discourse Analysis Perspective | Who Is the Indigenous Sri Lankan? | An Overview of Orwell's Animal Farm | Speaking Versus Communicating in Business English | Linguistic Manipulation in Political Advertising | Some Limitations of Corpus-based Language Study | Hegemony, C-Semiologically | The Evolution of Language Policy in the Constituent Assembly of India | HOME PAGE | CONTACT EDITOR
Renu Gupta, Ph.D.
Center for language Research
University of Aizu
Aizu-Wakamatsu City
Fukushima 965-8680, Japan
renu@u-aizu.ac.jp Preeti Mehra, M.Litt
B 5/106 Safdarjang Enclave
New Delhi-110029
India
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