India - Order FREE Travel Brochure! Language Schools and Language Study Vacations - Order FREE Travel Brochure!
AN APPEAL FOR SUPPORT
- We seek your support to meet expenses relating to formatting of articles and books, maintaining and running the journal through hosting, correrspondences, etc.Please write to the Editor in his e-mail address mthirumalai@comcast.net to find out how you can support this journal.
Also please use the AMAZON link to buy your books. Even the smallest contribution will go a long way in supporting this journal. Thank you. Thirumalai, Editor.
BOOKS FOR YOU TO READ AND DOWNLOAD FREE!
- A STUDY OF THE SKILLS OF READING
COMPREHENSION IN ENGLISH DEVELOPED BY STUDENTS OF STANDARD IX IN THE SCHOOLS IN TUTICORIN DISTRICT, TAMILNADU ...
A. Joycilin Shermila, Ph.D. - A Socio-Pragmatic Comparative Study of Ostensible Invitations in English and Farsi ...
Mohammad Ali Salmani-Nodoushan, Ph.D. - ADVANCED WRITING - A COURSE TEXTBOOK ...
Parviz Birjandi, Ph.D.
Seyyed Mohammad Alavi, Ph.D.
Mohammad Ali Salmani-Nodoushan, Ph.D. - TEXT FAMILIARITY, READING TASKS, AND ESP TEST PERFORMANCE: A STUDY ON IRANIAN LEP AND NON-LEP UNIVERSITY STUDENTS - A DOCTORAL DISSERTATION ...
Mohammad Ali Salmani-Nodoushan, Ph.D. - A STUDY ON THE LEARNING PROCESS OF ENGLISH
BY HIGHER SECONDARY STUDENTS
WITH SPECIAL REFERENCE TO DHARMAPURI DISTRICT IN TAMILNADU ...
K. Chidambaram, Ph.D. - SPEAKING STRATEGIES TO OVERCOME COMMUNICATION
DIFFICULTIES IN THE TARGET LANGUAGE SITUATION - BANGLADESHIS IN NEW ZEALAND ...
Harunur Rashid Khan - THE PROBLEMS IN LEARNING MODAL AUXILIARY VERBS IN ENGLISH AT HIGH SCHOOL LEVEL ...
Chandra Bose, Ph.D. Candidate - THE ROLE OF VISION IN LANGUAGE LEARNING
- in Children with Moderate to Severe Disabilities ...
Martha Low, Ph.D. - SANSKRIT TO ENGLISH TRANSLATOR ...
S. Aparna, M.Sc. - A LINGUISTIC STUDY OF ENGLISH LANGUAGE CURRICULUM AT THE SECONDARY LEVEL IN BANGLADESH - A COMMUNICATIVE APPROACH TO CURRICULUM DEVELOPMENT by
Kamrul Hasan, Ph.D. - COMMUNICATION VIA EYE AND FACE in Indian Contexts by
M. S. Thirumalai, Ph.D. - COMMUNICATION
VIA GESTURE: A STUDY OF INDIAN CONTEXTS by M. S. Thirumalai, Ph.D. - CIEFL Occasional
Papers in Linguistics,
Vol. 1 - Language, Thought
and Disorder - Some Classic Positions by
M. S. Thirumalai, Ph.D. - English in India:
Loyalty and Attitudes
by Annika Hohenthal - Language In Science
by M. S. Thirumalai, Ph.D. - Vocabulary Education
by B. Mallikarjun, Ph.D. - A CONTRASTIVE ANALYSIS OF HINDI
AND MALAYALAM
by V. Geethakumary, Ph.D. - LANGUAGE OF ADVERTISEMENTS
IN TAMIL
by Sandhya Nayak, Ph.D. - An Introduction to TESOL:
Methods of Teaching English
to Speakers of Other Languages
by M. S. Thirumalai, Ph.D. - Transformation of
Natural Language
into Indexing Language:
Kannada - A Case Study
by B. A. Sharada, Ph.D. - How to Learn
Another Language?
by M.S.Thirumalai, Ph.D. - Verbal Communication
with CP Children
by Shyamala Chengappa, Ph.D.
and M.S.Thirumalai, Ph.D. - Bringing Order
to Linguistic Diversity
- Language Planning in
the British Raj by
Ranjit Singh Rangila,
M. S. Thirumalai,
and B. Mallikarjun
REFERENCE MATERIAL
- UNIVERSAL DECLARATION OF LINGUISTIC RIGHTS
- Lord Macaulay and
His Minute on
Indian Education - In Defense of
Indian Vernaculars
Against
Lord Macaulay's Minute
By A Contemporary of
Lord Macaulay - Languages of India,
Census of India 1991 - The Constitution of India:
Provisions Relating to
Languages - The Official
Languages Act, 1963
(As Amended 1967) - Mother Tongues of India,
According to
1961 Census of India
BACK ISSUES
- FROM MARCH 2001.
- FROM JANUARY 2002.
- INDEX OF ARTICLES
FROM MARCH, 2001
to APRIL 2007. - INDEX OF AUTHORS
AND THEIR ARTICLES
FROM MARCH, 2001
- APRIL 2007
- E-mail your articles and book-length reports in Microsoft Word to mthirumalai@comcast.net.
- Contributors from South Asia may send their articles to
B. Mallikarjun,
Central Institute of Indian Languages,
Manasagangotri,
Mysore 570006, India or e-mail to mallikarjun@ciil.stpmy.soft.net. PLEASE READ THE GUIDELINES GIVEN IN HOME PAGE IMMEDIATELY AFTER THE LIST OF CONTENTS. - Your articles and booklength reports should be written following the MLA, LSA, or IJDL Stylesheet.
- The Editorial Board has the right to accept, reject, or suggest modifications to the articles submitted for publication, and to make suitable stylistic adjustments. High quality, academic integrity, ethics and morals are expected from the authors and discussants.
Copyright © 2007
M. S. Thirumalai
SEGMENTAL MARKETING AND LANGUAGE USE IN INDIA
M. S. Thirumalai, Ph.D.
Segmental Marketing
In some sense, segmental marketing is marketing. And yet there are several markers that distinguish segmental marketing from general marketing.
Segmental marketing is marketing products to special groups of people. These may be people practicing a variety of distinct professions, age groups, male or female, or ethnic or religious groups, people occupying a particular territory in India, NRIs, overseas migrant Indian labor force, etc. Agriculturalists form a special group to whom seeds, fertilizers, farm machinery, special clothing, etc., may be specially offered through ads that appeal to their sensitivity and needs. Beauty creams appeal to women, to cite a few examples.
Seasonal Marketing
Segmental marketing becomes seasonal marketing in India on most occasions. For a civilization that celebrates life through festivals, marketing of products for the festive occasions becomes the major focus in our bazaars. As we have a good number of religious groups, retailing revolves around the religious themes as well. Big corporations with billions of rupees also take advantage of the festive seasons to sell their wares, to introduce special schemes and make as much money as possible within a short period.
Use of the Roman Script in India | Segmental Marketing and Language Use in India | Process Or Product: An Explorative/Comparative Study of ESL/EFL Writing Behaviours | UNESCO Universal Declaration on Cultural Diversity | Flowers and Fragrance: Some Considerations about Children's Literature in India | A UNESCO Report on Linguistic Diversity and Knowledge Societies | The Interaction between Field Dependent/Independent Learning Styles and Learners’ Linguality in Third Language Acquisition | Towards Self-Discovery: A Comparative Study of the Lead Characters in Anita Nair's Ladies' Coupé and The Better Man | HOME PAGE OF MAY 2007 ISSUE | HOME PAGE | CONTACT EDITOR
M. S. Thirumalai, Ph.D.
mthirumalai@comcast.net
- Send your articles
as an attachment
to your e-mail to
mthirumalai@comcast.net. - Please ensure that your name, academic degrees, institutional affiliation and institutional address, and your e-mail address are all given in the first page of your article. Also include a declaration that your article or work submitted for publication in LANGUAGE IN INDIA is an original work by you and that you have duly acknolwedged the work or works of others you either cited or used in writing your articles, etc. Remember that by maintaining academic integrity we not only do the right thing but also help the growth, development and recognition of Indian scholarship.