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BOOKS FOR YOU TO READ AND DOWNLOAD FREE!
- A STUDY OF THE SKILLS OF READING
COMPREHENSION IN ENGLISH DEVELOPED BY STUDENTS OF STANDARD IX IN THE SCHOOLS IN TUTICORIN DISTRICT, TAMILNADU ...
A. Joycilin Shermila, Ph.D. - A Socio-Pragmatic Comparative Study of Ostensible Invitations in English and Farsi ...
Mohammad Ali Salmani-Nodoushan, Ph.D. - ADVANCED WRITING - A COURSE TEXTBOOK ...
Parviz Birjandi, Ph.D.
Seyyed Mohammad Alavi, Ph.D.
Mohammad Ali Salmani-Nodoushan, Ph.D. - TEXT FAMILIARITY, READING TASKS, AND ESP TEST PERFORMANCE: A STUDY ON IRANIAN LEP AND NON-LEP UNIVERSITY STUDENTS - A DOCTORAL DISSERTATION ...
Mohammad Ali Salmani-Nodoushan, Ph.D. - A STUDY ON THE LEARNING PROCESS OF ENGLISH
BY HIGHER SECONDARY STUDENTS
WITH SPECIAL REFERENCE TO DHARMAPURI DISTRICT IN TAMILNADU ...
K. Chidambaram, Ph.D. - SPEAKING STRATEGIES TO OVERCOME COMMUNICATION
DIFFICULTIES IN THE TARGET LANGUAGE SITUATION - BANGLADESHIS IN NEW ZEALAND ...
Harunur Rashid Khan - THE PROBLEMS IN LEARNING MODAL AUXILIARY VERBS IN ENGLISH AT HIGH SCHOOL LEVEL ...
Chandra Bose, Ph.D. Candidate - THE ROLE OF VISION IN LANGUAGE LEARNING
- in Children with Moderate to Severe Disabilities ...
Martha Low, Ph.D. - SANSKRIT TO ENGLISH TRANSLATOR ...
S. Aparna, M.Sc. - A LINGUISTIC STUDY OF ENGLISH LANGUAGE CURRICULUM AT THE SECONDARY LEVEL IN BANGLADESH - A COMMUNICATIVE APPROACH TO CURRICULUM DEVELOPMENT by
Kamrul Hasan, Ph.D. - COMMUNICATION VIA EYE AND FACE in Indian Contexts by
M. S. Thirumalai, Ph.D. - COMMUNICATION
VIA GESTURE: A STUDY OF INDIAN CONTEXTS by M. S. Thirumalai, Ph.D. - CIEFL Occasional
Papers in Linguistics,
Vol. 1 - Language, Thought
and Disorder - Some Classic Positions by
M. S. Thirumalai, Ph.D. - English in India:
Loyalty and Attitudes
by Annika Hohenthal - Language In Science
by M. S. Thirumalai, Ph.D. - Vocabulary Education
by B. Mallikarjun, Ph.D. - A CONTRASTIVE ANALYSIS OF HINDI
AND MALAYALAM
by V. Geethakumary, Ph.D. - LANGUAGE OF ADVERTISEMENTS
IN TAMIL
by Sandhya Nayak, Ph.D. - An Introduction to TESOL:
Methods of Teaching English
to Speakers of Other Languages
by M. S. Thirumalai, Ph.D. - Transformation of
Natural Language
into Indexing Language:
Kannada - A Case Study
by B. A. Sharada, Ph.D. - How to Learn
Another Language?
by M.S.Thirumalai, Ph.D. - Verbal Communication
with CP Children
by Shyamala Chengappa, Ph.D.
and M.S.Thirumalai, Ph.D. - Bringing Order
to Linguistic Diversity
- Language Planning in
the British Raj by
Ranjit Singh Rangila,
M. S. Thirumalai,
and B. Mallikarjun
REFERENCE MATERIAL
- UNIVERSAL DECLARATION OF LINGUISTIC RIGHTS
- Lord Macaulay and
His Minute on
Indian Education - In Defense of
Indian Vernaculars
Against
Lord Macaulay's Minute
By A Contemporary of
Lord Macaulay - Languages of India,
Census of India 1991 - The Constitution of India:
Provisions Relating to
Languages - The Official
Languages Act, 1963
(As Amended 1967) - Mother Tongues of India,
According to
1961 Census of India
BACK ISSUES
- FROM MARCH 2001
- FROM JANUARY 2002
- INDEX OF ARTICLES
FROM MARCH, 2001
- MAY 2006 - INDEX OF AUTHORS
AND THEIR ARTICLES
FROM MARCH, 2001
- MAY 2006
- E-mail your articles and book-length reports (preferably in Microsoft Word) to thirumalai@mn.rr.com.
- Contributors from South Asia may send their articles to
B. Mallikarjun,
Central Institute of Indian Languages,
Manasagangotri,
Mysore 570006, India or e-mail to mallikarjun@ciil.stpmy.soft.net - Your articles and booklength reports should be written following the MLA, LSA, or IJDL Stylesheet.
- The Editorial Board has the right to accept, reject, or suggest modifications to the articles submitted for publication, and to make suitable stylistic adjustments. High quality, academic integrity, ethics and morals are expected from the authors and discussants.
Copyright © 2004
M. S. Thirumalai
ADVERTISING LANGUAGE
THE PSYCHOLOGY BEHIND THE ADVERTISING MESSAGES
G. S. Chauhan, Ph.D.
Advertising helps in selling. It helps in selling through the art and business of persuasive communication. With emphatic use of language, the copywriter draws catchy and memorable lines and makes his selling ideas clear before the buyers. Advertising makes a psychological impact on the consumers and so invites them to buy a product. Being loaded with psychological overtone, the language of advertising messages is subtle and mesmerising. A dusky woman will buy a tube of imported fairness cream at high price because the advertisement assures her great career and perfect marriage with instant loveliness. So, it is the psychological make up of the advertisement that makes us think that when we buy Maruti, we buy prestige; when we buy Chawanprash, we buy health and longevity.
A vast amount of time, money and energy go into the creative work of developing advertising appeals to influence the buying behaviour of consumers. The basic concepts in marketing tell us that it is all about satisfying consumers’ wants and needs. All appeals are created for the purpose of advertising needs and wants and sharing how the advertised products can satisfy those needs and wants.
PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN A PRINTER-FRIENDLY VERSION.
G. S. Chauhan
Advertising Language: The Psychology Behind Advertising Languages | The Sacred Invented | Worship and Language Use in Tamil | Practicing Literary Translation: Symposium Round 8 | The Fall of the House of Usher | Socio-economic Background, etc. of the Students Who Prefer to Pursue Post-Graduate Studies in a Language in Punjab | A Peek into Some of the Linguistic Ideas of Early Gandhi | Diversities in the Speech and Language Skills Among Children With Developmental Gerstmann's Syndrome - a Subgroup of Learning Disability | A Review of Sila Basak's Book Bengali Culture and Society Through Riddles | HOME PAGE | CONTACT EDITOR
G.S. Chauhan, Ph.D
Languages Group
BITS-Pilani
Rajsthan
India
gsc62003@yahoo.com
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