LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 11 : 12 December 2011
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         S. M. Ravichandran, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.

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How Language Use Stimulates Tourism

Tengku Sepora Tengku Mahadi, Ph.D.
Rana H. Al-Bahrani, Ph.D. Candidate

Statement of Contribution

What is the contribution to knowledge, theory, policy or practice offered by the paper?

This paper embodies a small-scale study conducted to investigate the link between language and tourism. Here some tourism texts are analyzed from a functional perspective to determine how language affects tourism. By reviewing the various works, theories and practices, the researchers propose the concept of linguistic tourism that refers to ‘virtual touring or travelling’ to all kinds of places, i.e. through imagination stimulated by language. Further, we postulate that linguistic tourism precedes real tourism; so, the former should be given due attention. This postulation is affirmed through an analysis of several authentic tourism-directed texts, from which is further proposed that language in tourism has primarily three functions: persuasive, informational and directive (herein referring to the act of pushing people to decide and act accordingly); and that language represents an essential tool towards achieving tourism. Our review and analysis, in short, will serve to support knowledge on tourism and ultimately the tourism industry.

How does the paper offer a social science perspective/approach?

Because it is based on a textual analysis of authentic texts relating to tourism, the paper cannot help but be capturing findings from a social science perspective. The texts are produced by people in the tourism industry specifically to promote a tourism product. The products reflect real thinking of industry-related individuals; they are not intended for research. Thus, the analysis of such texts captures to a certain extent the thinking of tourism practitioners. At every point in this paper and research, the human factor in the context of society and with certain social conditions is the central element investigated. Also, the underlying philosophy behind this paper is that an analysis of human behavior and thinking (through texts) will eventually contribute to the changing of social conditions.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ARTICLE IN PRINTER-FRIENDLY VERSION.

Tengku Sepora Tengku Mahadi, Ph.D.
Associate Professor
School of Languages, Literacies and Translation
Universiti Sains Malaysia
tsepora@usm.my

Rana H. Al-Bahrani, Ph.D. Candidate
Lecturer
School of Languages, Literacies and Translation
Universiti Sains Malaysia
missranah@yahoo.co.uk
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