LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 13:8 August 2013
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         S. M. Ravichandran, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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Copyright © 2012
M. S. Thirumalai
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Does Plain English Matter?

Dr. P. K. Debata

Abstract

This paper analyzes some new techniques in the field of communication skills by using Plain English. English is one of the world’s most important languages. English has got its special significance in international, social, cultural as well as political activities. English continues to be the standard language in the world. It allows people to share and contribute from present to future, from local to global, from country to continent, etc. In today’s business world, English is no longer viewed as a foreign language. It is the global means of communication. Most of the people in need English for communication purpose like business administration, judiciary, media, medicine, science and technology etc. So, we have to improve the language skills like speaking, listening, reading and writing as much as we can. Plain English should, I believe become an accepted part of Plain dealing between consumers businessmen, between citizens and the state etc .

Key Words: Ye, Shalle, Playne, Englische, Plainness.

Introduction

Simplicity is the order of the day. There was the time when communication was full of clichés, unfamiliar words and weak phrases. But today technical and professional terms are used with precision and care. Therefore communication becomes effective as well as significant now-a-days.

What is Plain English?

First of all let’s understand what is meant by Plain English? Is it anything more than a slogan? Plain English is a generic term for communication in English that emphasizes clarity, brevity, and the avoidance of technical language – particularly in relation to official government or business communication. Undoubtedly, Plain English is a woolly term since no formula can genuinely measure the Plainness of a document. I would like rather describe Plain English than define it.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Dr. Pradeep Kumar Debata, M.A., M.Phil., Ph.D.
Head of the Department of English
Kalinga Polytechnic
KIIT University
Bhubaneswar 751024
Odisha
India
debatapradeep@yahoo.com
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