LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 12 : 7 July 2012
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         S. M. Ravichandran, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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Development and Communication for the Deprived

Radheshyam Jadhav, M.A., M.J.C., Ph.D.

Abstract

The contribution deprived people make to the social, spiritual and material advancement of their nations, communities, families and the next generation sets the scene for the redefining and reconceptualising of the model of development which propels the focus from the generalized concept of development, to the development of the deprived. Certain creative individuals and communities reject traditional values and prefer / pave a new innovative path.

In South Asian countries the women, religious minorities, those coming from exploited classes and castes suffering at the hands of institutionalized oppressive structures are retaliating with affirmative action to the structural oppression and developmental discontent. The development models/ paradigms that have emerged from practical life situation are innovations of the deprived and have grown mostly out of people’s participation and people’s thirst for satisfaction.

The ingredients of the above models are – a sense of emotional satisfaction to have actively participated, a sense of pride evolving solutions to the problems on hand and a sense of mental and physical achievement. Development here is assumed as a popular participatory process of sustainable social, spiritual and material advancement for emancipation and empowerment. In South Asian countries which is home to half the world’s multi-dimensionally poor population, or about 844 million people, the struggle of the deprived is against the imperialistic dominance that is executed through different monopolies including - science-technology monopoly, global finance market monopoly, media and communication monopoly, monopoly over destructive weapons, monopoly over natural resources and monopoly over the power structures. The economic and cultural expansionism and imperialism of modernization continue to dominate the state and media policies in South Asia. Overall the communication (despite being soft social science) is considered as a field for experts where strategies are planned and implemented keeping the people out of the loop. Media ownership is now concentrated in the hands of a few groups and individuals who have massive economic capacity to invest and for whom media is product, and communication is sellable commodity. With mainstream media denying them space and place, the deprived people have opted for evolutionary sustainable development communication and media for themselves.

Introduction

Notwithstanding the fact that the Western paradigms and models of development failed to yield expected results and have become redundant in the Western world, the decolonized nations especially in South Asia continue to pursue the ‘West’ in search of ‘ development’.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ARTICLE IN PRINTER-FRIENDLY VERSION.

Radheshyam Jadhav, M.A., M.J.C., Ph.D.
Network for Sustainable Development and Communication Research
B-2, Flat - 13, Arunodaya Society, Katraj-Kondhwa Road, Katraj
Pune – 411046
Maharashtra
India
radheshyamj@gmail.com
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