LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 12 : 10 October 2012
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         S. M. Ravichandran, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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Fairy Tale and Popular Media: A Study of Twilight

Gulab Chand

Abstract

The present paper aims to foreground the ways in which the ‘fairy tale tradition’ has merged with the popular media and a different genre has been created. This modern day “fairy tale tradition” which is predicated upon the bringing together of human emotions, knowledge, memory and values has resulted in a new genre of “filmo-literature” wherein the ordinary life stories of the characters are resplendent with magical elements.

Based on observations from Stephanie Meyer’s novel Twilight and its filmic version by Catherine Hardwicke, this paper analyzes the phenomenon within a pragmatic framework of Relevance Theory (Wilson and Sperber, 2002:249) and attempts to explicate the creation of the ‘fairy tale’. Further, the paper contends that the present day ‘fairy tale’ has adapted itself to the technologically informed complex cultural and social environment from which explicitly or implicitly, the new text forms ensue and with which they interact.

Keywords: Fairy Tale, Popular Media, Relevance Theory, Ostensive Inferential Communication, Ostensive Stimulus

1. Introduction

Fairy tales can come true; it can happen to you. The fairy tale genre is a specific form of storytelling. To define fairy tale MacDonald in his “The Fantastic Imagination” said,

“Were I asked, what is a fairy tale? I should reply…that I should as soon think of describing the abstract human face, or stating what must go to constitute a human being. A fairy tale is just a fairy-tale, as a face is just a face….” (1890.Web)

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ARTICLE IN PRINTER-FRIENDLY VERSION.

Gulab Chand, M.Phil. in Language Technology
Mahatma Gandhi International Hindi University
Wardha
India
potter.linguistics@gmail.com
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