LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 13:9 September 2013
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         S. M. Ravichandran, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
Assistant Managing Editor: Swarna Thirumalai, M.A.

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The Discourse of New Capitalism:
A Study of the 1Malaysia Concept

Lokasundari Vijaya Sankar, Ph.D.

ABSTRACT

The study examines the discourse of the 1Malaysia Concept by employing insights from the work of Norman Fairclough (2005) where he uses New Capitalism as a tool for examining political discourse. It analyzes how the 1Malaysia Concept is used as a device to bring about racial harmony with an economic agenda. 1Malaysia is formulated as an ideological construct to overcome inter-ethnic social problems and open up pathways for the social harmony necessary to meet the objectives of Vision 2020. The analysis finds that while the discourse of the 1Malaysia concept shows that representations of change as an important aspect for racial harmony and economic progress, the reality in Malaysia may not support such change.

Keywords: 1Malaysia, critical discourse analysis, ethnic relations, new capitalism

1.0 Introduction

This paper examines a document called ‘The 1Malaysia Concept’, an idea formulated by the Prime Minister of Malaysia, Datuk Seri Najib Tun Razak, through a dedicated portal, 1Malaysia.com.my. A Critical Discourse Analysis using Fairclough’s ideas on New Capitalism is used to identify and study a social problem which has economic ramifications. In order to understand the need for the establishment of this concept (in a dedicated website), we need to look back at the political history of Malaysia.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Associate Professor Lokasundari Vijaya Sankar, Ph.D.
School of Communication
Taylor's University, Malaysia
Street Address: 1, Jalan 12/12, 46200 Petaling Jaya
Selangor, Malaysia
lokasundari.n@taylors.edu.my
vijayasankar100@yahoo.com
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