LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 11 : 3 March 2011
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         S. M. Ravichandran, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.

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Business Communication: Techniques and Methods by
Om P. Juneja and Aarti Mujumdar
(Hyderabad: Orient Blackswan Private Limited, 2010. Pp. ix + 166)

A Review by F. Abdul Rahim, Ph.D.

Business Communication Cover Page

Business Communication with Proper Decorum: What It Means?

Life is changing faster than can be envisaged. The business world has always been in a state of flux. In such a circumstance, communicating in an effective, yet proper manner, following business decorum, becomes extremely important.

Earlier texts on business communication were about sending memos, writing business letters, reports, grammar, vocabulary, and so on, and books that tack on new chapters periodically are only updated versions of these concepts. With technological changes, it becomes imperative for everyone to follow current standards of business communication that aim at developing a strategy to enable learners to analyze their environment, increase their credibility, and structure their ideas persuasively.

Thus the need of the hour is a book that integrates these elements and sets the communication strategy. One such book is Business Communication: Techniques and Methods by Om O. Juneja and Aarti Mujumdar.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ARTICLE IN PRINTER-FRIENDLY VERSION.

Balbir Madhopuri's Changiya Rukh - A Critique of Dalit Identity and Politics | Multiple Nested Triglossic Situation in Pakistan | Problems Encountered by Arab EFL Learners | Language and Nomenclature Imbroglio among the Kukis | Indigenous Language Abandonment in the Religious Domain in Murree - A Family Report Analysis | A Comparative Study of New Woman through the Female Protagonists of Kamala Markandaya and Shashi Deshpande | A Look into the Causes of Language Choice among Female Students in Academic Setting in Pakistan | Census and the Aspects of Growth and Development of Bangla vs. Bangla-Hindi Bilingualism -With Special Focus on West Bengal | Joshi's The Foreigner - Within and Without | To Investigate the Sense of Teacher Efficacy between Male and Female Teachers of Secondary Schools of Wah Cantt. | Comparative Study of Cost Effectiveness of Formal and Non-Formal System of Primary Teacher Certificate Programme in Khyber Pakhtunkhwa (Pakistan) | Sudha Murty's Short Stories as a Motif of Values | Standard English as a 'Fiat Code' and the Dwindling Faith behind It | Effect of the Use of Motivational Techniques on the Academic Achievement of the Teachers at the Higher Education Level in Pakistan | A Critical Analysis of the Function of Mass Media Language as a Tool of Social Oppression | The Use of Films in the Teaching of English in India | A Comparative Study of Effectiveness of Concept Attainment Model and Advance Organizer Model in Teaching of English in Teacher Education Course | The Effect of Cooperative Learning on Academic Achievement of Low Achievers in English | Imagining a Borderless World: A Comparative Study of Rabindranath Tagore and Swami Vivekananda | Teaching English in Schools: Problems and Solutions - A Case Study from Rajasthan, India | Socio-cultural Patterns of the Tamil Brahmin Community in the Novels of R. K. Narayan | Effects of Multimedia Glosses on Aiding Vocabulary Acquisition in EFL Environment | English Language Teaching in Rural India - Issues and Suggestions | Teaching Paragraph Writing - "Bilingual" Newspapers as Tools | A Study of Teachers' Academic Qualification, Morale and Their Teaching Behaviour | Syllable Onset Clusters and Phonotactics in Pahari | Literary Criticism as a Shared Set of Measurement | Ted Hughes's Poetry - The Problem of the Evil of Self-Consciousness | Travelogue as a Literary Genre | Bim's Unfailing Strength in Anita Desai's Clear Light of Day | Impact of Education on Development of Self-Concept in Adults | An Analysis of the Lack of Primary English Language Skills among the Technical Students of Hindi Speaking States | Emergent Literacy Experiences in the Classroom - A Sample Survey in Mysore City | ICT Enabled Language Learning Using Handphones - An Experimental Study | Creative Writing in Language Classes | Business Communication: Techniques and Methods by Om P. Juneja and Aarti Mujumdar (Hyderabad: Orient BlackSwan, 2010) | Word Formation in Surjapuri | Beatrice Culleton and Her April Rain Tree - Identity Crisis of the People of Mixed Races of Colonization | A PRINT VERSION OF ALL THE PAPERS OF MARCH, 2011 ISSUE IN BOOK FORMAT. This document is better viewed if you open it online and then save it in your computer. After saving it in your computer, you can easily read all the pages from the saved document.

Call for Papers for a Language in India www.languageinindia.com Special Volume on Autobiography and Biography in Indian Writing in English | Call for Papers for a Special Volume on Indian Writing in English - Analysis of Select Novels of 2009-2010 | HOME PAGE of March 2011 Issue | HOME PAGE of Language in India | CONTACT EDITOR languageinindiaUSA@gmail.com

F. Abdul Rahim, Ph.D.
Department of English
Annamalai University
Annamalainagar 608 002
Tamilnadu, India
farahim47@hotmail.com

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