LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 14:10 October 2014
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         S. M. Ravichandran, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
Assistant Managing Editor: Swarna Thirumalai, M.A.

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Copyright © 2014
M. S. Thirumalai
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Using Broadcast Stories as Message Carriers:
A Case Study with reference To Gyan Vani

Dr. K. Parameswaran

Abstract

The paper discusses the benefits of using broadcast stories as message carriers. The Gyanvni program of the Indira Gandhi National Open University (IGNOU) is taken up for a case study. The case study was conducted on the dedicated FM radio station of the Madurai Regional Centre of IGNOU started broadcasting programmes from March 15, 2013. It broadcasts on FM channel 105.6 and has a reach of 80 km from Madurai. The broadcast used a short story as part of the lesson. This effectively broke the monotony of a single voice dominating the broadcast space for a considerably long period and sustained listener interest in the story.

In short, the simple folk story, traditionally involving a royal family and a set of subservient courtiers was adeptly transformed into a strong story with an essentially significant social message. The sudden change in tone and tenor of the story grabbed the attention of all listeners because of the complete change of focus that it entailed. It is a bold and imaginative experiment in information dissemination and motivational broadcast journalism.

Key words: IGNOU, radio educational broadcasts, stories as message carriers

Introduction

The Indira Gandhi National Open University (IGNOU) has an excellent establishment for regularly broadcasting lectures, classes etc. It is called Gyanavani (meaning “voice of knowledge) and it is available in most cities where the IGNOU has regional study centres.

Gyan Vani is not only for the conventional educational system but also one of the main tools in making the dream of “education for all” come true. Gyan Vani's main intention is to take education to the doorsteps of the people. In addition to giving the purely curriculum oriented programmes, it will also deal with awareness programmes concerned with Women Empowerment, Consumer Rights, Human Rights, the Rights of the Child, Health Education, Science Education, Continuing Education, Extension Education, Vocational Education, Teacher Education, Non-formal Education, Adult Education, Education for the handicapped, etc.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.


Dr. K. Parameswaran
Assistant Director
Press Information Bureau
29, Kakkan Street
Shenoy Nagar
Madurai 625 020
Tamilnadu
India
paramukedaram@gmail.com
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