LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 15:4 April 2015
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         S. M. Ravichandran, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
         N. Nadaraja Pillai, Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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Health Metaphors in the Public Discourse of Kerala

Repsy Marium Mathew, M.A., Ph.D. Candidate

Abstract

Metaphors occupy an inevitable part in our discourse irrespective of their kind. This paper adapts George Lakoff’s Theory of Conceptual Metaphors examines Conceptual Metaphors of BODY-HEALTH-ILLNESS evident in the dailies and periodicals in Malayalam of popular interest from a Cognitive Linguistic perspective.

This paper argues that health metaphors are used in various domains in the public discourse of Kerala.

The analysis shows that almost all aspects of the source domain BODY-HEALTH-ILLNESS are employed in public domain. The point put forward is that society is considered as a human corpus and it can have all physical and mental possibilities that a human body can have. Based on this concept formed all the health metaphors of public domain. This paper focuses on both conventionalized and novel metaphors of health domain.

Health Metaphors

Metaphors whose source domain is body, health or illness are referred to as Health metaphors. Several examples of health metaphors can be drawn from the dailies and periodicals of popular interest in Malayalam.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Repsy Marium Mathew, Ph.D. Research Scholar
Department of Malayalam
University of Madras
Oriental Research Institute
Marina Campus,
Chennai
repsy.meprathu@gmail.com
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