LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 15:8 August 2015
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         S. M. Ravichandran, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
         N. Nadaraja Pillai, Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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M. S. Thirumalai
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Contemporary Indian Women Writings in English:
Reading and Publishing Trends

Dr. Seema Rana, Ph.D.

Abstract

This research paper considers how readers respond to contemporary Indian women writings in English and how publishers market the same. It primarily investigates issues pertinent to women writers writing in English and the manner in which this literature is marketed to its readers. The paper gives a brief overview of the workings of the publishing industry and the role of publishers in order to explore how writings by women are chosen for publication. It has been observed that a fairly significant number of publishing houses are making intensive efforts to publish the writings of contemporary women writers and to promote this genre. Once in the market, the sale of the books written by Indian women in English rely on a large number of factors ranging from reviews, publicity, author's status, commercial promotions, price, literary trends, time and place of release, and so forth. The market is undoubtedly influenced by publishers' decisions, but the decisions of the publishers are also in turn at least partially based on the probable marketability of the books they finally publish.

Therefore, as much as the literature appears to be informing the culture, especially in the case of the contemporary Indian women writings, the reception to the literature affects the literary and publishing trends of the genre.

Keywords: Indian women writings in English, publication process, marketing

Focus of This Paper

The paper gives a brief overview of the workings of the publishing industry and the role of publishers in order to explore how writings by women are chosen for publication. It has been observed that a fairly significant number of publishing houses are making intensive efforts to publish the writings of contemporary women writers and to promote this genre. Such publishers include Penguin, Harper Collins, Women's Press, Kali for Women, TSAR Publications, amongst others.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Dr. Seema Rana
Associate Professor of English
C.R.M. Jat College
Hisar 125005
Haryana
India
sima7269@yahoo.com
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