LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 17:1 January 2017
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
         N. Nadaraja Pillai, Ph.D.
         Renuga Devi, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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Delineation of Nisha as a Dynamic Entrepreneur in
Manju Kapur’s Novel Home

Anusha Mathew, M.A., Ph.D. Research Scholar
Dr. Narasingaram Jayashree, Ph.D.


Abstract

Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business, such as a startup company, offering a product, process or service for sale or hire, and the people who do so are called 'entrepreneurs'. Women entrepreneur can be defined as a woman or group of women who initiate, organise and run a business enterprise. Manju Kapur, an Indian female author has also portrayed the emergence of a strong and successful female entrepreneur, Nisha who exalts herself as a ‘new woman’ through her finely established business in the field of fashion designing. She presents herself as an antagonist who fights against the age old tradition of patriarchal ideologies and tries to implement the concept of female empowerment.

Keywords: Patriarchy, andro-centric, woman entrepreneur

Entrepreneurship

Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business, such as a startup company, offering a product, process or service for sale or hire, and the people who do so are called 'entrepreneurs'. Women entrepreneurs can be defined as a woman or group of women who initiate, organise and run a business enterprise. Manju Kapur, an Indian female author, has also portrayed the emergence of a strong and successful female entrepreneur, Nisha who exalts herself as a ‘new woman’ through her finely established business in the field of fashion designing. She presents herself as an antagonist who fights against the age-old tradition of patriarchal ideologies and tries to implement the concept of female empowerment.

Manju Kapur

Kapur’s third novel Home takes us through a brisk and strangely captivating account of three generations of Banwari Lal’s family. In an interview Kapur accounts that: “Literature by women, about families, always has these larger considerations, with years of studying texts, it becomes almost second nature to look beneath the surface at social and economic forces, gender relationships and how they are played out in an arena that in my writing happens to be the home. But then, all sort of things happening outside do affect what is happening inside the home.”

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Anusha Mathew, M.A.
Ph.D. Research Scholar
Sree Narayana Guru College
K G Chavadi
Coimbatore-641105
Tamilnadu
India
rosemathew001@yahoo.co.in

Dr. NarasingaramJayashree,Ph.D.
Assistant Professor
PSGR Krishnammal College
Coimbatore-641004
Tamilnadu
India
jayashreegayathri@gmail.com
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