LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 16:7 July 2016
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
         N. Nadaraja Pillai, Ph.D.
         Renuga Devi, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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Crossing the Borders:
Language, Literature & Social Media
A Case Study of Urdu

Dr. Saleem Mohiuddin

Abstract

If the language and literature provides means for communication then the Social Media provides an ideal way of expressing one’s self. No doubt, today the Social Media have eliminated the boundaries of time and space and geography as well. Due to the excessive use of Social Media, the social values nurtured from centuries are vanishing and new traditions are emerging. Man, the social animal is trying to fulfill his social urges in the magical screens of Desktops, Laptops or Palmtops.

Every language possesses a certain culture and every culture nurtures a certain language. Literature is nothing but a mirror of the life and culture of its era. Social Media attracts new generation through its glamour and on a large and wide scale. Everyone is having an utmost desire to express and project himself as, when and how he wants. Social media is providing the same opportunity to everyone with a click of a mouse.

In this process, language suffered a lot and as a result literature also got the wounds. Urdu being a minority language, having distinct culture, is under great threat of losing its essence. The impact of Globalization is posing a threat to its accent and syntax. Globalization, on the surface deals with economy but it affects mainly the language and culture. An economy may be on track in a certain period of time but how come a language or a culture be restored once again after losing its values and essence.

Keywords: language, literature, social media, culture, globalization, Urdu

We are living in a globalized world where the borders are getting vanished. The world has become a global village. Marshal Mcluhan’s (1) global village where our thoughts and expressions, actions and reactions have also changed drastically. This transformation of the extensive world to a small global village is not only due to the means of transportation but due to the media. It is the media that brought people, their thinking, their feelings so close that notions of alienation are now on the verge of being erased. This is itself beautiful and touching too. But if it is ‘Social’ it is obviously praiseworthy and if political from behind the curtains, it is not more than a dirty game .

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Dr. Saleem Mohiuddin
Associate Professor and Head
Department of Urdu
Shri Shivaji College
Parbhani-431 401
Maharashtra
India
saleempbn@gmail.com
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