LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 15:9 September 2015
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         S. M. Ravichandran, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
         N. Nadaraja Pillai, Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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The Language of Matrimonial Columns

Juhi Yasmeen, Ph.D. Scholar

Abstract

Newspapers occupy a significant place in the life of a modern civilized man. They have evolved in due course, to create a distinctive language of their own which, while sharing core features with the language of common use, has different ways of conveying messages. The language used in newspapers is also different from literary language but sometimes of a higher standard than the day to day language of communication. Fowler et al. (1979:3) regarded newspapers as exemplifying instances of ‘real’ language by which they mean “linguistic structures …. Used to explore, systematize, transform, and often obscure analysis of reality, to regulate the ideas about behaviour of other people, to classify and rank people, events and objects, to assert institutional or personal status”. It clearly shows the actual expectations of society. No other parts of newspapers illustrate these features more clearly than matrimonial ads. They express our expectations in a creative but simple way.

The main objective of this paper is to discuss the language of matrimonial columns. With a view to explore the data for this paper, material was collected directly from English newspapers which publish a separate column for matrimonial adverts.

Keywords: Newspaper Language, Matrimonial Columns, English Newspapers, Classify and Rank People

Introduction

In the various sections of this paper, we highlight the history and development of matrimonial columns and a brief review of literature, followed by some light on the linguistic aspects of the type of language used in the matrimonial columns, that is to say, the adjectives and their classification have been done. The fourth section explores some innovations in the matrimonial columns which are followed by concluding remarks on matrimonial columns in the last section.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Juhi Yasmeen Ph.D. Scholar
Department of Linguistics
Aligarh Muslim University
Aligarh – 202002
Uttar Pradesh
India
juhi1421@gmail.com

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