LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 16:9 September 2016
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
         N. Nadaraja Pillai, Ph.D.
         Renuga Devi, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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Recruiters’ Perceptions on Teaching Writing Skill for
the MBA Students of Anna University Affiliated Colleges in Tamilnadu

P. Sivakiri. M.A., M.Phil., B.Ed.
Dr. V. Thiyagarajan, M.A., M.Phil., Ph.D.

Abstract

In the wake of global economy, communication skill in the world of business in English is considered the first and foremost asset of an organisation. Employability of an individual is determined not only by the knowledge in his field but by a set of communication skills including written communication in English as well. Business writing is a highly required skill for all the organisations around the globe. Companies seek employees with good communication skill especially in Business English. This paper focuses on the recruiters’ perceptions on teaching writing skill for the MBA students of Anna University affiliated colleges in Tamilnadu. The paper hypothesises that there is a gap between the expectations of the organisations and the outcomes of the written communication course offered by Anna University for the MBA students of its affiliated colleges.

The study consists of 10 recruiters of different organisations who are engaged in recruiting the MBA graduates for their organisations. A set of questionnaire has been given to seek their responses on their perceptions, the collected data has been statistically analysed and the outcome is projected in detail.

Keywords: MBA- Master of Business Administration, BE- Business English, BEC- Business English Certificate

1. Introduction

As a consequence of globalisation, every organisation faces tough competition in its functions both internally and externally. Powerful business strategies are being planned and implemented to achieve the business objectives and to sustain their growth. The success of the organisational strategies, to a great extent, depends upon expressive, persuasive, and informative communication. An individual needs efficient and effective language skill particularly written communication to implement these strategies. Written communication remains more formal medium of language skill than the remaining language skills. Business writing is a rudimentary element of all the organisational activities. Writing business correspondences is one of the primary competencies for the strength of the organisational communication.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

P. Sivakiri, M.A., M.Phil., B.Ed.
Research Scholar
Department of English
Bharathiar University
Coimbatore- 641 046
Tamilnadu
India
sivakirisgs@yahoo.com

Dr. V. Thiyagarajan, M.A., M.Phil., Ph.D.
Professor
Department of English
Bannari Amman Institute of Technology
Sathyamangalam- 638 401
Tamilnadu
India
thiyagu_jmv@rediffmail.com
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