LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 17:4 April 2017
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
         N. Nadaraja Pillai, Ph.D.
         Renuga Devi, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

HOME PAGE

Click Here for Back Issues of Language in India - From 2001

BOOKS FOR YOU TO READ AND DOWNLOAD FREE!

REFERENCE MATERIALS

BACK ISSUES

  • E-mail your articles and book-length reports in Microsoft Word to languageinindiaUSA@gmail.com.

  • PLEASE READ THE GUIDELINES GIVEN IN HOME PAGE IMMEDIATELY AFTER THE LIST OF CONTENTS.

  • Your articles and book-length reports should be written following the APA, MLA, LSA, or IJDL Stylesheet.

  • The Editorial Board has the right to accept, reject, or suggest modifications to the articles submitted for publication, and to make suitable stylistic adjustments. High quality, academic integrity, ethics and morals are expected from the authors and discussants.

Copyright © 2016
M. S. Thirumalai

Publisher: M. S. Thirumalai, Ph.D.
11249 Oregon Circle
Bloomington, MN 55438
USA
Custom Search

Consumer Perception of Branded Jewelry in India

Namita Cherubia Sanjula


Abstract

This research paper focuses on consumer perception towards branded jewelry. The research explores different dimension of factors which affect consumer preference for branded jewelry. It highlights consumer’s perceptions, expectations and evaluations which determine the awareness of branded jewelry among. It proves that in future, branded jewelry will corner a significant portion of the market.

Keywords: Jewelry in India, consumer perception, branded jewelry, awareness, promising future.

Introduction

The Indian gems & jewelry industry is one of the fastest growing sector in Indian economy (Ketan 2009). The gems and jewelry industry plays an important role in the Indian economy. The share of organized sector is increased very frequently in the past few years. This may be due to the increasing level of awareness of branded jewelry. Branded jewelry is leading on the list of investments and value. In the maximum parts of the world, it holds an imperative value in several cultures since it is a symbol of achievement, power and wealth.

The research explores different dimensions of factors which affect consumer preference for branded jewelry. The focus is also on the consumer behaviour displayed while buying the branded jewelry. They spend their available resources such as time, money and effort. There are cultural, social, personal and psychological factors which affect their buying behaviour.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Namita Cherubia Sanjula
Post-graduate Student
College of Business and Innovation
The University of Toledo
Toledo, Ohio 43606
USA
cherubia_namita@yahoo.com
Custom Search
  • Click Here to Go to Creative Writing Section

  • Send your articles
    as an attachment
    to your e-mail to
    languageinindiaUSA@gmail.com.
  • Please ensure that your name, academic degrees, institutional affiliation and institutional address, and your e-mail address are all given in the first page of your article. Also include a declaration that your article or work submitted for publication in LANGUAGE IN INDIA is an original work by you and that you have duly acknowledged the work or works of others you used in writing your articles, etc. Remember that by maintaining academic integrity we not only do the right thing but also help the growth, development and recognition of Indian/South Asian scholarship.