LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 18:7 July 2018
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
         N. Nadaraja Pillai, Ph.D.
         Renuga Devi, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.
         Dr. S. Chelliah, Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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Using Advertisements in ESL Classroom as Authentic Material

B. Dharanya, Ph.D. Research Scholar and Dr. V.K. Saravanan

Abstract

In this paper we discuss ways and usefulness of using authentic advertisement materials inside the classroom. Media and technology play a major role in our life. Students are usually aware of the value of using these in a proper way. But using media and technologies for their educational practice in a graded manner requires some discretion and skill. Advertisements (Ads) can relate to more than one branch of knowledge. Advertisement can provide plenty of ideas/concepts to write about and suggest many interrelated words. Thus, ads are a good source to develop all language skills, in particular writing skills. This paper will present some ways as to how we can incorporate advertisements in a proper way inside the ESL classroom. Through appropriate activities, both group as well as individual activities, given to students they were able to develop their language skills and also develop communication among themselves using English. These activities led to positive inclination to learn English more effectively.

Keywords: Authentic material, Advertisement, ESL Classroom, Technologies.

Advertisement in English

English is used in India for specific purposes. We all come across oral English advertisements, songs, printed advertisements, newspaper advertisements, magazines, banners, etc. in our surroundings. These materials can be used in teaching as teaching materials. Even students from the remote areas find advertisements in English in water packets, clothes, snacks and so on. These days we can hear English advertisements in public places also.

In the project the first author has undertaken under the guidance and supervision of the second author, she selected students from rural areas and wanted to help such students to learn with the help of materials (Ads) readily available free of charge always around them.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

B. Dharanya
Ph.D. Research Scholar
Department of English
Annamalai University
Annamalai Nagar-608002
Chidambaram
Tamil
India
rockingstardharani@gmail.com

Dr. V.K. Saravanan
Assistant Professor
Department of English
Annamalai University
Annamalai Nagar-608002
Chidambaram
Tamil Nadu
India
vksarav@gmail.com

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