LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 18:7 July 2018
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
         N. Nadaraja Pillai, Ph.D.
         Renuga Devi, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.
         Dr. S. Chelliah, Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

Language in India www.languageinindia.com is included in the UGC Approved List of Journals. Serial Number 49042.

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M. S. Thirumalai

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Advertisement as a Language Learning Tool:
An Experiment

Dr. C. Santhosh Kumar

Usefulness of Advertisement in Learning a Language

In recent times one comes across a lot of advertisements. From selecting an article from a shop to going on a tour, we sit back in our home and evaluate the available advertisements before we start buying articles. Why not then use the advertisements and billboards to teach and learn English as a second or foreign language in our environment?

In some advertisements, certain details can be directly drawn; in others, students have to infer or draw conclusions. This activity helps the learner to understand the advertisement and infer details if necessary.

So, advertisement can help both the instructor and students to get involved in language learning even as they sharpen their logical reasoning.

Our Simple Project Using Advertisement

In this item, there is an advertisement followed by 5 questions. Students have to read the questions and find out the answers from the advertisement. Of course, it is expected of the students to produce grammatically correct sentences and sentences with accurate information. If this is not done, understanding the advertisement may be considered incomplete.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Dr. C. Santhosh Kumar
Associate Professor
Department of English
Annamalai University
santhoshc_2008@yahoo.com

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