LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 17:3 March 2017
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
         N. Nadaraja Pillai, Ph.D.
         Renuga Devi, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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Understanding Qualitative Content Analysis in the Light of Literary Studies

J. Vimal and R. Subramani

Abstract

Reading is personal and concepts decoded from the texts by the reader could be weighed with the world of the author and the reader as well. Diluting either of this would lead to a biased approach in reading of literature. Literature requires multi-dimensional approach as every literature is unique and dynamic showcasing many facet and meanings. There will not be any dispute between the text and reading if only the reader goes after the texts carefully whilst reading and unearthing both explicit and implicit meanings. However, this does not mean the reader has to merely follow the preordained framework or to employ the tools that are been set already for doing research on grounds of positivism nor accepting the quantitative receipt with number counts. This paper highlights how to understand content analysis, pragmatically, in analyzing literary texts and the need and process of subjective interpretation claiming the freedom of the reader to excavate themes based on satiating the research question. It also advocates the researchers not to have a blind walk on the texts rather going after the texts and allow the texts to unfurl its meanings.

Keywords: Content Analysis, Literature, Subjective Interpretation, Positivism, & Theme.

Introduction

In the early 20th century content analysis was propagated with strong emphasis on quantitative approach based on the formula promulgated by the father of content analysis Bernard Berelson (1952) who defined content analysis as a “technique for objective, systematic, & quantitative description of manifest content communication.”

Simultaneously some researchers, who embraced qualitative approach, rejected positivism which nullifies introspective and intuitive knowledge and claims for empiricism. For them qualitative approach, unlike number-based quantitative approach, helps to gain a deeper understanding of underlying meanings of the texts/data.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

J. Vimal
Assistant Professor
Department of Journalism and Mass Communication
Periyar University
Periyar Palkalai Nagar
Salem - 636 011
Tamilnadu
India
vmldass@gmail.com

R. Subramani
Assistant Professor
Department of Journalism and Mass Communication
Periyar University
Periyar Palkalai Nagar
Salem - 636 011
Tamilnadu
India
erasubramani@gmail.com
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