LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 18:9 September 2018
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
         C. Subburaman, Ph.D. (Economics)
         N. Nadaraja Pillai, Ph.D.
         Renuga Devi, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.
         Dr. S. Chelliah, Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

Language in India www.languageinindia.com is included in the UGC Approved List of Journals. Serial Number 49042.

HOME PAGE

Click Here for Back Issues of Language in India - From 2001

BOOKS FOR YOU TO READ AND DOWNLOAD FREE!

REFERENCE MATERIALS

BACK ISSUES

  • E-mail your articles and book-length reports in Microsoft Word to languageinindiaUSA@gmail.com.

  • PLEASE READ THE GUIDELINES GIVEN IN HOME PAGE IMMEDIATELY AFTER THE LIST OF CONTENTS.

  • Your articles and book-length reports should be written following the APA, MLA, LSA, or IJDL Stylesheet.

  • The Editorial Board has the right to accept, reject, or suggest modifications to the articles submitted for publication, and to make suitable stylistic adjustments. High quality, academic integrity, ethics and morals are expected from the authors and discussants.

Copyright © 2016
M. S. Thirumalai

Publisher: M. S. Thirumalai, Ph.D.
11249 Oregon Circle
Bloomington, MN 55438
USA
Custom Search

The Theory - Practice Dichotomy in
Indian Business Communication Classrooms: A Critical Outlook

Dr. Yadamala Sreenivasulu and
Dr. R. V. Jayanth Kasyap

Abstract

Business Communication is one of the crucial courses which is introduced in the curricula of MBA (Master of Business Administration) programme in all Indian professional colleges. It is specifically aimed to enhance the learner’s communicative abilities that are critical for successful professional career. In the wake of changing paradigms in Business Communication domain, effective teaching–learning strategies have become decisive to ensure qualitative standards. Hence, the current paper is a vigorous discussion on two significant theories and their relevance to the Business English classroom in the 21st century. It undergoes a study of the application, utility and relevance of the themes in Business Communication classrooms in the professional colleges under Jawaharlal Nehru Technological University Ananthapur and Sri Venkateswara University etc. in Andhra Pradesh. Further, the comparisons and limitations of the above-mentioned theories have also been examined in the context of Business Communication skills.

Keywords: Behaviorism, Structuralism, Business Communication, Instructional Strategies

1.0. Introduction

In the wake of thrust on English language, ELT methods / approaches are well familiar and have gained greater relevance and significance in the case of second language pedagogy. Irrespective of reputation and location, English language teachers are adopting suitable methods and spiral strategies in English classroom in tune with the current needs. These methods / approaches may vary according the region, institution, course, learner, teacher etc. but the ultimate aim of every instructor is to apply the chosen method successfully in the language classroom to enhance learner’s communicative competence. Nevertheless, whatever the method/approach that is being adopted, there must be a theory behind it. These theories are the primary basis for the evolution of methods and approaches that are universally applicable to all the subjects, categories and all the levels (primary to tertiary) of learners in any region and institution. However, to the most extent, these theories are very closely connected to the second language learning and lead to the formulation of practical linguistic approaches and realistic learning strategies for classroom practice.

This is only the beginning part of the ARTICLE. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Dr. Yadamala Sreenivasulu
Assistant Professor
Department of English and Foreign Languages
Madanapalle Institute of Technology and Science
Chittor (Dt.)
Andhra Pradesh
India
yadamalas2011@gmail.com

Dr. R. V. Jayanth Kasyap
Assistant Professor
Dept. of English
Yogi Vemana University
Kadapa (Dt.), Andhra Pradesh, India
rvjayanth@gmail.com

Custom Search
  • Click Here to Go to Creative Writing Section

  • Send your articles
    as attachment
    to your e-mail to
    languageinindiaUSA@gmail.com.
  • Please ensure that your name, academic degrees, institutional affiliation and institutional address, and your e-mail address are all given in the first page of your article. Also include a declaration that your article or work submitted for publication in LANGUAGE IN INDIA is an original work by you and that you have duly acknowledged the work or works of others you used in writing your articles, etc. Remember that by maintaining academic integrity we not only do the right thing but also help the growth, development and recognition of Indian/South Asian scholarship.