LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 20:4 April 2020
ISSN 1930-2940

Editors:
         Sam Mohanlal, Ph.D.
         B. Mallikarjun, Ph.D.
         A. R. Fatihi, Ph.D.
         G. Baskaran, Ph.D.
         T. Deivasigamani, Ph.D.
         Pammi Pavan Kumar, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.

Managing Editor & Publisher: M. S. Thirumalai, Ph.D.

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A Cognitive Linguistic Analysis of Broadcasting Language of Malayalam News

Suja. S., B.Sc., M.A., M.Phil., Ph.D. Scholar

Abstract

This paper explores the principal features of the broadcasting language in Malayalam News from a cognitive linguistic view. This study integrates cognitive linguistic analysis with media study and argues that the language of broadcasting is a specific genre. Broadcasting news discourse is understood as a strategic deployment of cognitive factors such as metaphors and metonymies to foreground the socio- political reality within limited time. A qualitative analysis of sample from a corpus of different news bulletins from All India Radio stations in Kerala is conducted to illustrate such cognitive linguistic study. In the course of the analysis it is demonstrated how linguistic factors works in cognition of broadcasting language.

Keywords: Malayalam News, Broadcasting language, Cognitive linguistics, Conceptual metaphor, Metonymy

Introduction

Cognitive linguistics is a powerful and novel approach to study language, conceptual system, human cognition, and general meaning construction. It observes that the language is governed by general cognitive principles such as memory, perception, attention and categorization and so on, rather than by a special- purpose language module, as conceived by the generative grammarians.

Cognitive Linguists never regards the ability to learn and use one’s mother tongue as a unique innate module but a skill just as other general cognitive abilities. Metaphor and metonymy are two important cognitive processes. A language without metaphor and metonymy is inconceivable. This paper uses these two tools of cognitive linguistics for analyzing the sample data Malayalam news from All India Radio (News from AIR channels AIR Thiruvananthapuram and Kozhikode).

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Suja

Suja. S., B.Sc., M.A., M.Phil., Ph.D. Scholar
Department of Malayalam
University of Madras
Ph. 9544250733
suja.savidham@gmail.com
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