LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 20:8 August 2020
ISSN 1930-2940

Editors:
         Sam Mohanlal, Ph.D.
         B. Mallikarjun, Ph.D.
         A. R. Fatihi, Ph.D.
         G. Baskaran, Ph.D.
         T. Deivasigamani, Ph.D.
         Pammi Pavan Kumar, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.

Managing Editor & Publisher: M. S. Thirumalai, Ph.D.

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The Role of Social Media in Promoting Reading Attitudes among
Undergraduate Students in UCSI University

Benjamin, Fan., B.A. (Hons), Vighnarajah, Ph.D. (Pedagogy) and
Lydia, D., B.A. (Hons)

Abstract

In recent years, technological advancements in social media such as Facebook, Instagram, Twitter and YouTube have raised concern to how reading and reading attitude is perceived and acted on among students in institutions of higher education. This study was conducted to investigate the relationship between time spent on social media and reading attitude among undergraduate students in UCSI University. The study also intended to find out which social media platforms such as Facebook, Instagram, Twitter and YouTube affected students’ reading attitude the most. To answer these questions, the present study adopted the correlational research design to identify the relationship and degree of association between social media use and reading attitude.

Using simple random sampling technique, 614 undergraduate students participated in this study. An online survey was administered to the students to determine their reading attitude. The Pearson’s correlation coefficient and multiple linear regression was done to identify the relationship between variables established in the research objectives. The results indicated there was a positive correlation between time spent on social media and reading attitude. This indicates that more time spent on social media reading is associated with a more positive reading attitude. Furthermore, the results also revealed that Instagram influenced reading attitude the most, followed by YouTube, Facebook and Twitter. The discussion of the study indicates that social media positively influences and inspires reading attitude.

Keywords: Social Media, Reading, Reading Attitude, Correlation, Undergraduate, UCSI University, Pearson

Introduction
Background of the Study

There have been many studies on research ranging from the importance of reading to the significance of reading attitude. The term reading is described as a process that involves deducing, understanding and grasping sounds (Kamhi & Catts, 2008) (as cited by Akyol, Çakiroglu & Kuruyer, 2014). Reading has also been described as a cognitive process where knowledge is vital to smooth reading (Eskey, 1983; Kalayci & Humiston, 2015; Rathert, 2012) (as cited by Kaya, 2015). Reading is not without its purpose as well because several studies have shown that the significance of reading is comprehension and without proper reading skills, the progress of learning information and vocabulary understanding will be impeded, as poor reading skills lead to poor reading comprehension which results in lesser reading experience (Lyon, Shywitz & Shywitz, 2003). Consequently, reading gives the ability to learn new knowledge and information, attain necessary information, soothe the mind and enhance the mastery of language and vocabulary (Inderjit, 2014).

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Benjamin, Fan., B.A. (Hons)
Department of English Language and Communications
Faculty of Social Science and Liberal Arts
UCSI University
1, Jalan Puncak Menara Gading, UCSI Heights, 56000 Cheras,
Wilayah Persekutuan Kuala Lumpur, Malaysia
1001748569@student.ucsiuniversity.edu.my

Vighnarajah, Ph.D.(Pedagogy)
Department of Education
Faculty of Social Science and Liberal Arts
UCSI University
1, Jalan Puncak Menara Gading, UCSI Heights, 56000 Cheras,
Wilayah Persekutuan Kuala Lumpur, Malaysia
vighnarajah@ucsiuniversity.edu.my
iolasus@gmail.com
Contact No: +6012-7330726; +6014-9364752

Lydia, D., B.A. (Hons)
Department of English Language and Communications
Faculty of Social Science and Liberal Arts
UCSI University
1, Jalan Puncak Menara Gading, UCSI Heights, 56000 Cheras,
Wilayah Persekutuan Kuala Lumpur, Malaysia
lydiadevadas@gmail.com
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