LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 20:9 September 2020
ISSN 1930-2940

Editors:
         Sam Mohanlal, Ph.D.
         B. Mallikarjun, Ph.D.
         A. R. Fatihi, Ph.D.
         G. Baskaran, Ph.D.
         T. Deivasigamani, Ph.D.
         Pammi Pavan Kumar, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.

Managing Editor & Publisher: M. S. Thirumalai, Ph.D.

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News Media: An Outbreak of Headlines

Almas Nizami

Abstract

The present study was carried out to identify and analyze the linguistic features of news headlines in terms of the number of features given by Goumovskaya in his book The Use of Language in Newspapers. He gave the features which are applied to newspaper (a type of print media) headlines. In this study, the same features are applied to analyze the TV news channels. This study discusses the role of creativity in the language of news media, especially news headlines. This study is qualitative and descriptive. This study found that creativity left a long-lasting impression on the reader or listener, and it gives insight into the “background knowledge”. To understand this creativity, the reader or listener must have background knowledge; otherwise creativity will give way to ambiguity, which will be a non-interesting issue for readers and listeners.

Keywords: language, news headlines, stylistic features, ambiguity, and creativity.

Introduction

Life without language cannot be imagined, because it is a way by which human beings communicate, and communication without language is hard to possible. For communication, many languages in the world are there, but among them, English is the most widely spoken used language. It is a lingua franca and is mostly used for international communication, commerce, education, politics, media, etc.

This study deals with the language used in the news headlines and aims to find out the linguistic features involved in making news headlines catchy and attractive. Whenever a news article or news story is read or listen, the first thing to be noticed is a headline. Firstly, the readers note the headlines of the article, and only after that decide whether to read it or not. Therefore, the headlines are one of the most important components of the piece of writing. Furthermore, Praskova (2009) writes, about the headline of the newspaper as, it is often the only thing that readers read in a newspaper, or at least, it is the first thing that everyone notices in a newspaper. It serves as a guide for the reader that helps to decide whether to continue reading the whole report or skip onto another one. So, the headline is the key aspect of the newspaper to attract the reader’s attention.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Almas Nizami
Research Scholar
Department of Linguistics
Aligarh Muslim University, Aligarh
almasnizami252@gmail.com
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