LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 24:8 August 2024
ISSN 1930-2940

Editors:
         Sam Mohanlal, Ph.D.
         B. Mallikarjun, Ph.D.
         A. R. Fatihi, Ph.D.
         G. Baskaran, Ph.D.
         T. Deivasigamani, Ph.D.
         Pammi Pavan Kumar, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.

Managing Editor & Publisher: M. S. Thirumalai, Ph.D.

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Waves of Influence: A Posthumanist Perspective on
All India Radio’s Cultural Impact in Kerala

Suja. S., B.Sc., M.A., M.Phil., Ph.D. Scholar


Abstract

This article explores the profound cultural impact of All India Radio (AIR) in Kerala through a posthumanist perspective, analyzing how the medium has shaped and been constructed by socio-cultural dynamics neglecting human centric agency. By inquiring AIR's role in Kerala’s social environment, this paper aims to manifest how a technological, social, and ecological element participates in the formation of regional identity and cultural practices. This paper argues that AIR's influence in Kerala can be understood through complex relationships involving human actors, technological advancements, and environmental factors, reflecting a posthumanist perspective that surpasses traditional anthropocentric analyses.

Keywords: AIR – All India Radio, Posthumanism, Cultural impact, Network society, Radio Technology, Media Influence, Non-Human Agency, Cultural Transformation, Broadcast Media

Introduction

All India Radio, commonly known as Akashvani, has been instrumental in shaping India's cultural, social, and political landscape. In Kerala, a state renowned for its rich cultural heritage and linguistic diversity, its impact has been equally significant. As a state-run broadcaster, AIR has been instrumental in disseminating government policies, promoting national unity, and preserving cultural heritage. However, its influence extends beyond the mere transmission of information. From a posthumanist perspective, AIR is seen as an active participant in the formation of subjectivities—identities, beliefs, and cultural norms shaped by the interaction between human listeners and the non-human agency of radio technology. After Indian independence, Malayalam broadcasting by AIR has influenced various aspects of cultural and social life in Kerala. This article applies a posthumanist perspective to understand how AIR, as a technological medium, has co-created cultural subjectivities in Kerala.

Posthumanism challenges the traditional human-centered view of subjectivity by acknowledging the role of non-human actors, such as technology, in shaping human experiences. This article applies a posthumanist framework to analyze the cultural impact of AIR, focusing on how radio broadcasts have co-created identities and influenced societal change in Kerala. Rather than adhering to a single theorist's perspective, the theoretical foundations for this research study primarily align with the ideas of Donna Haraway and Katherine Hayles, both of whom are prominent figures in posthumanist thought.


This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.


Suja. S., B.Sc., M.A., M.Phil., Ph.D. Scholar
Department of Malayalam
University of Madras
Ph. 9544250733
suja.savidham@gmail.com

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