LANGUAGE IN INDIA

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Volume 23:12 December 2023
ISSN 1930-2940

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Linguistic Landscaping in a Multilingual Educational Environment:
A Case Study of Central University, Karnataka

Dr. Mada Srilatha and Soji Philip, M.A. Linguistics

Abstract

The study aims to identify the various languages used in the Central University of Karnataka, which is the most dominant language, and explore the hierarchy of languages used in writings within the campus. By observing and analysing 150 images from various locations inside the campus, the research objectives were successfully achieved. The findings of this study provide valuable insights into the linguistic dynamics and language preferences within the multilingual educational environment of Central University, Karnataka. English is the primary language; Kannada is the secondary language and Hindi is the third language in usage on the campus.

Keywords: Linguistic Landscape, Multilingualism, Educational Environment, and Case Study.

Introduction

Language serves as a universal tool for communication across all living organisms. Human beings, uniquely, possess a dynamic and creative language system that goes beyond verbal communication. Linguistics, a scientific field, explores the formation and evolution of languages, with sociolinguistics delving into language variation in diverse social settings. In multilingual environments like India, South Africa, or Belgium, sociolinguistics focuses on bilingual and multilingual societies. A growing area in sociolinguistics is the study of Linguistic Landscapes (LLs), examining how language is visually presented in public spaces, offering insights into sociolinguistic dynamics, power relations, and identity representation. Researchers analyse signage, advertisements, and visual displays to unravel information about language choices within societies. Sociolinguistics remains committed to deepening our understanding of language's formation, function, and role in shaping societies and fostering communication.

Linguistic Landscapes (LL) is a subfield of sociolinguistics that analyzes language visually presented in public spaces, including signs, advertisements, and texts. Coined by Landry and Bourhis in 1997, LL explores sociolinguistic dynamics, power relations, and identity representation. In multilingual societies like India or South Africa, LL investigates language contact, attitudes, and planning, examining language visibility and distribution. Researchers scrutinize linguistic features, code-switching, and scripts in both physical and digital spaces. LL reveals social meanings in language choices, reflecting power and community influence. It enhances understanding of multilingual environments and socio-cultural dimensions of language use in society.

The present study focuses on analysing the LL within one of the multilingual higher educational institutions in India, namely the Central University of Karnataka, located at Kadaganchi in the Gulbarga district, Karnataka. This specific LL presents a unique environment, where language functions differently, reflecting the dynamic nature of linguistic interactions within the institution. The scope of this research is shaped by the linguistic flux observed in this multilingual setting. The study examines various domains within the campus, including the administrative block, different departments, canteen, and food outlets, hostels and the mess, etc. This study marks the first of its kind conducted within the campus, highlighting its significance. Now, let us move into the core aspects of the research.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Dr. Mada Srilatha, Asst. Professor
Dept. of Linguistics
Central University of Karnataka, Kalabuaragi, Karnataka 585367
Email Id: srilathams@cuk.ac.in
Mobile number: 7680933327

Soji Philip, M.A. Linguistics
Dept. of Linguistics
Central University of Karnataka, Kalabuaragi, Karnataka 585367
Email Id: sojiphilip114@gmail.com
Mobile number: 7594092440
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