LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 23:2 February 2023
ISSN 1930-2940

Editors:
         Sam Mohanlal, Ph.D.
         B. Mallikarjun, Ph.D.
         A. R. Fatihi, Ph.D.
         G. Baskaran, Ph.D.
         T. Deivasigamani, Ph.D.
         Pammi Pavan Kumar, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.

Managing Editor & Publisher: M. S. Thirumalai, Ph.D.

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Linguistic Landscape of a North-East India Town:
A Case Study of Sivasagar

Debraj Gogoi, Ph.D. Scholar and Dr. Sweta Sinha, Ph.D.

Abstract

Linguistic landscape refers to the study of the languages that are seen in the public spaces of a given area. It is a way of observing the language use in a particular region and the visibility of different languages. Linguistic vitality, which refers to the strength and status of a language, is also studied through the process of linguistic landscape analysis. The study of the linguistic landscape of Sivasagar town focuses on identifying the languages that are visible in public spaces, such as signs, advertisements, and street names. It aims to determine the dominant languages and the representation of other languages in the town’s linguistic landscape. By analysing the languages seen in the town’s public spaces, the study provides insights into the linguistic diversity of the area and the relative status of different languages. The data has been analysed both quantitatively and qualitatively. The findings suggest that English is the major language found in the linguistic landscape, followed by Assamese and Hindi. Other languages are not visible in the landscape.

Keywords: Assamese, North-East, linguistic landscape, language vitality, Sivasagar

1. Introduction

Linguistic signs are visible everywhere, especially written language, such as street names, road signs, graffiti or murals, storefronts and shop windows, commercial billboards, posters, etc. These signs are used by companies, the government or individuals for advertising or marketing purposes like promotion of new products in the market, making the public aware about a new scheme, etc. Of late, however even researchers have shown a keen interest in studying the linguistic texts that are present in the public space (Gorter, 2006). The visibility of written languages in the landscape is called as ‘linguistic landscape.’ According to Landry & Bourhis (1997) linguistic landscape is thus defined as:

The language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on government buildings combines to form the linguistic landscape of a given territory, region, or urban agglomeration (Landry & Bourhis, 1997).

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Debraj Gogoi, Ph.D. Scholar
debraj.1495@gmail.com
+91 6000573239
C-608, APJ Kalam Hostel
Indian Institute of Technology Patna
Bihar- 801106

Dr. Sweta Sinha, Ph.D.
apna1982@gmail.com
Indian Institute of Technology Patna
Bihar- 801106
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