LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 23:2 February 2023
ISSN 1930-2940

Editors:
         Sam Mohanlal, Ph.D.
         B. Mallikarjun, Ph.D.
         A. R. Fatihi, Ph.D.
         G. Baskaran, Ph.D.
         T. Deivasigamani, Ph.D.
         Pammi Pavan Kumar, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.

Managing Editor & Publisher: M. S. Thirumalai, Ph.D.

Celebrate India!
Unity in Diversity!!

HOME PAGE

Click Here for Back Issues of Language in India - From 2001

Poetic Encounter
Available in https://www.amazon.in/dp/B09TT86S4T

Poems
Naked: the honest browsings of two brown women
Available in https://www.amazon.in

Decrees
Available in https://www.amazon.com




BOOKS FOR YOU TO READ AND DOWNLOAD FREE!


REFERENCE MATERIALS

BACK ISSUES


  • E-mail your articles and book-length reports in Microsoft Word to languageinindiaUSA@gmail.com.
  • PLEASE READ THE GUIDELINES GIVEN IN HOME PAGE IMMEDIATELY AFTER THE LIST OF CONTENTS.
  • Your articles and book-length reports should be written following the APA, MLA, LSA, or IJDL Stylesheet.
  • The Editorial Board has the right to accept, reject, or suggest modifications to the articles submitted for publication, and to make suitable stylistic adjustments. High quality, academic integrity, ethics and morals are expected from the authors and discussants.

Copyright © 2022
M. S. Thirumalai

Publisher: M. S. Thirumalai, Ph.D.
11249 Oregon Circle
Bloomington, MN 55438
USA


Custom Search

Linguistic Landscape of a North-East India Town:
A Case Study of Sivasagar

Debraj Gogoi, Ph.D. Scholar and Dr. Sweta Sinha, Ph.D.


Abstract

Linguistic landscape refers to the study of the languages that are seen in the public spaces of a given area. It is a way of observing the language use in a particular region and the visibility of different languages. Linguistic vitality, which refers to the strength and status of a language, is also studied through the process of linguistic landscape analysis. The study of the linguistic landscape of Sivasagar town focuses on identifying the languages that are visible in public spaces, such as signs, advertisements, and street names. It aims to determine the dominant languages and the representation of other languages in the town’s linguistic landscape. By analysing the languages seen in the town’s public spaces, the study provides insights into the linguistic diversity of the area and the relative status of different languages. The data has been analysed both quantitatively and qualitatively. The findings suggest that English is the major language found in the linguistic landscape, followed by Assamese and Hindi. Other languages are not visible in the landscape.

Keywords: Assamese, North-East, linguistic landscape, language vitality, Sivasagar

1. Introduction

Linguistic signs are visible everywhere, especially written language, such as street names, road signs, graffiti or murals, storefronts and shop windows, commercial billboards, posters, etc. These signs are used by companies, the government or individuals for advertising or marketing purposes like promotion of new products in the market, making the public aware about a new scheme, etc. Of late, however even researchers have shown a keen interest in studying the linguistic texts that are present in the public space (Gorter, 2006). The visibility of written languages in the landscape is called as ‘linguistic landscape.’ According to Landry & Bourhis (1997) linguistic landscape is thus defined as:

The language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on government buildings combines to form the linguistic landscape of a given territory, region, or urban agglomeration (Landry & Bourhis, 1997).

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.


Debraj Gogoi, Ph.D. Scholar
debraj.1495@gmail.com
+91 6000573239
C-608, APJ Kalam Hostel
Indian Institute of Technology Patna
Bihar- 801106

Dr. Sweta Sinha, Ph.D.
apna1982@gmail.com
Indian Institute of Technology Patna
Bihar- 801106

Custom Search


  • Click Here to Go to Creative Writing Section

  • Send your articles
    as an attachment
    to your e-mail to
    languageinindiaUSA@gmail.com.
  • Please ensure that your name, academic degrees, institutional affiliation and institutional address, and your e-mail address are all given in the first page of your article. Also include a declaration that your article or work submitted for publication in LANGUAGE IN INDIA is an original work by you and that you have duly acknowledged the work or works of others you used in writing your articles, etc. Remember that by maintaining academic integrity we not only do the right thing but also help the growth, development and recognition of Indian/South Asian scholarship.