LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 24:3 March 2024
ISSN 1930-2940

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         B. Mallikarjun, Ph.D.
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         T. Deivasigamani, Ph.D.
         Pammi Pavan Kumar, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.

Managing Editor & Publisher: M. S. Thirumalai, Ph.D.

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Analyzing Social Values of Indian English in YouTube Video Comments:
A Citizen Sociolinguistic Perspective

Clarissa Jane Rajee, Ph.D. Scholar

Abstract

The present study is an attempt to explore the role of social media, with a focus on YouTube, as a platform for citizen sociolinguists to demonstrate the use of Indian English in the digital space, thereby highlighting the embedded social values within it. In doing so, Halliday's Systemic-Functional linguistics and Sentiment Analysis technique is applied to reveal a comprehensive understanding of the impact of Indian English on YouTube by unravelling both the linguistic and emotional dimensions of the digital discourse.

Keywords: Social media, YouTube, Citizen Sociolinguists, Halliday's Systemic-Functional linguistics, Sentiment Analysis

1. Introduction

Language as an ever-evolving entity, undergoes continual change driven by two intricate characteristics, namely, the language structure and its use over diverse situations and time. English exemplifying this change, has undergone a paradigm shift over the centuries, particularly catalyzed by the emergence of the Web 2.0, and the advancement of technology, how we use the language in the digital space really mirrors the social value embedded within it.

1.1 Citizen Sociolinguistics

The paper is based on the framework of ‘Citizen Sociolinguistics’ methodology, a term coined by Rymes and Leone in their article “Citizen Sociolinguistics: A New Media Methodology for Understanding Language and Social Life” (2014). Citizen Sociolinguistics, according to Rymes and Leone (2014:25), addresses “the need for a new sociolinguistic methodology that accounts for and partakes of the social demands and affordances of massive mobility and connectivity in today’s world”. In other words, Citizen Sociolinguistics is the study of the world of language by laypeople or Internet users, rather than trained sociolinguists participating in sociolinguistics exploration through various modes of networked communication (Aslan and Vásquez, 2018:4).

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Clarissa Jane Rajee, Ph.D. Scholar
Department of Linguistics
North-Eastern Hill University, Shillong 793022
clari.ali.jane21@gmail.com
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